Crowdsourced Design Startup Dispop Gets Into the Ad-Buying Business

dispop campaignDispop, the startup that allows businesses to crowdsource the design of their ads, has relaunched its platform with a big addition — the ability to actually run ad campaigns.

Through the service, advertisers could already solicit submissions from multiple designers, then A/B test them to see which ones are the most effective. However, after the platform launched in June, founder and CEO Ayal Ebert said he discovered that larger advertisers want to keep their design in-house, so the new platform is focused on small and medium businesses.Source:
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